Tuesday, March 18, 2014

What is Music PR ?

Music PR : 







Most music PR companies have a dedicated focus - for instance, they only do print media or they only do radio. Some are divided even further, in that they only do college and club radio promotion or they only promote to websites.
http://musicians.about.com/od/ip/g/musicpr.htm


Most music PR is done on a campaign basis. If a label wants to promote a new release, they may hire a PR company for a set window of time, during which the PR company will try to generate press releases and promotional activities.At the end of the campaign, the PR company will issue a report with press clippings of all of the coverage,that the album has received. They may report at intervals during the campaign as well.

Hiring a PR company can be a great thing. When you're working with an established PR company, then you know that first hurdle - the building of press contacts - has already been tackled. An envelope bearing the logo of a well known PR company can carry a lot of weight at a magazine that received hundreds of promos a day. Working with these companies can be extraordinarily expensive, however, and there is no guarantee of any pay off. Some PR campaigns end with exactly zilch in the way of press, but you still have to pay the bill.
 For this reason, small labels should think carefully about PR - much of it can be done in-house, so only hiring a PR company when you think you have something that could really get a lot of press is a good plan.

Also Known As: Press Relations, Publicity, Promotion, Plugging (especially in the case of radio)


Monday, March 17, 2014

Difference between Advertising & Public Relations



                                                   


Advertising:    

  1. The company pays for ad space.
  2. You know exactly when that ad will air or be published.
  3. Since you're paying for the space, you have creative control on what goes into that ad.
  4. Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
  5. Consumers know when they're reading an advertisement they're trying to be sold a product or service.
  6. In advertising, you get to exercise your creativity in creating new ad campaigns and materials.


Public Relations:

  1. Your job is to get free publicity for the company.
  2. From news conferences to press releases, you're focused on getting free media exposure for the company and its products/services. 
  3. You have no control over how the media presents your information, if they decide to use your info at all. They're not obligated to cover your event or publish your press release just because you sent something to them.
  4. You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine.
  5. When someone reads a third-party article written about your product or views coverage of your event on TV, they're seeing something you didn't pay for with ad dollars and view it differently than they do paid advertising.
  6. In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media.
These two industries that are very different even though they're commonly confused as being one and the same.